Helping TD customers build savings habits through intuitive goal tracking

MyFinancePal is a conceptual mobile banking solution empowering students and recent graduates through goal-setting, financial insights, and social features to support overall wellness and community. This project was a finalist in the Winter 2024 TD Co-op/Intern Innovation Challenge.

Role

Product Designer

Product Manager

Team

1 product designer / manager

3 business analysts

Timeline

February to April 2024 (7 weeks)

Skills

UX/UI Design

Product Management

CASE STUDY ARCHIVED

The full case study for this project has been archived. Check out the highlights below, or reach out to learn more!

01 // DESIGN PROCESS HIGHLIGHTS

Refined Problem Statement

How might we develop a solution to empower students and young adults to achieve financial independence and overall well-being, while enabling community building and social interaction?

Low Fidelity Sketches

UI Kit

02 // FINAL DESIGNS

High-Fidelity Wireframes

let’s connect!